• Profile
  • Images
  • Web Pages
  • Documents
This profile has been automatically generated based on publicly available information all around the web. If this is you claim this profile. More about Yatedo Profiles
This is ME !

Amandine Cassi

Head of Research at Mediametrie - France

General Summary

Locality :France

Professional Experience

2001 - Present
Head of Research - Mediametrie / Eurodata TV Worldwide

Market Research

As Head of Research, I am in charge of managing a team of 15 research executives and supervising the whole services range, including the NOTA service, a permanent detection and monitoring of new programmes systems. Success: When I was specifically in charge of NOTA, the service's turnover increased by 100% between 2003 and 2008. Today, my responsibility falls into 4 main areas:- Management o Supervised 15 clients & research service executives.- TV Contents & Programming Research o Provided consultancy services for international broadcasters and producers about international programming trends. o Supervised international TV Trends Surveys: Analysis of the most innovative concepts, their performances and broadcasters' programming strategies. o Lectured at international conferences; o Appeared on Radio and TV Shows as an International TV Programming specialist.- TV Ratings Analyses o Supplied comprehensive analyses of programs performances within their broadcasting environment. o Produced customized programs and territories analyses used by our clients as an essential marketing support for buying and selling negotiations, understanding a country in terms of TV programming and identifying business opportunities. o Supervised reference surveys for institutional companies (TV France International, CNC, EBU-UER, ESOMAR).- Sales & Marketingo Built commercial offers in collaboration with Sales team for international clients and prospect clientso Participated in international TV markets (MipTV, MipCom, Le Rendez-Vous TVFI, Monte Carlo TV Festival)o Supervised technical and editorial developments and contributed to innovation and developments of Eurodata TV Worldwide's products and services. o Handled and wrote Monthly newsletters, press release, lectures at international conferences, articles for international business press.

2000 - 2001
Client & Research Service Assistant - MEDIAMETRIE - EURODATA TV WORLDWIDE (International Department)

Market Research

this one-year internship, I mainly worked with the NOTA Product Manager. My principal missionswere to track and analyze new scripted and non-scripted TV formats in Europe and United States.

2000 - 2000
International Product Manager Assistant (Internship) - CEGEDIM (International Department)

Marketing and Advertising

Established as the world's leading CRM provider for the healthcare sector, CEGEDIM developsexclusive databases and software solutions.I conducted a market survey on the US pharmaceutical Industry.


Educational Background

1999 - 2001
Degree International Relationships; International Marketing - ESG-CI
Graduate management education which incorporates international exposure and at least 8 months of in-company experience

N/A
DUT en Techniques de Commercialisation - Université Toulon Var
A two-year University diploma specialized in Business and marketing which incorporates 3 months of in-company experience.

Related People

Amandine Cassi has 3 related people. Here are some of them:
Looking for another Amandine Cassi ?

Social Profiles

Related Email Search to Amandine Cassi

acallay@eurodatatv.com
acassi@eurodatatv.com