• General Summary
    Brad Gelfond
    Brad Gelfond
    Principal at Strike Up the Brand
    Los Angeles Et Périphérie, Californie, États-Unis
    LocalityLos Angeles et périphérie, Californie, États-Unis
  • Contact Information
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  • Biography
    Strategic business executive with extensive experience in sales and business development. Significant success in generating revenue through matching consumer brands with artists and increasing profit margins through financial analysis of deals....
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  • Professional Experience
    11/2006 - 11/2009
    Develop new channels to monetize content and develop content for brand partnerships. Create opportunities for branded entertainment and brand partnerships, across all platforms - digital, broadcast, offline. Position WBR content as a media product, sell sponsorship & advertising. Through brand partnerships, look for new distribution channels and opportunities for exposure and impressions.Manage Artist Development Department; develop strategic live performance opportunities. Create cost savings with artist tour budgets. Engineer new revenue streams with ticketing and ticket bundles. Develop touring properties and packages.
    02/2004 - 12/2006
    Consultant to brands on music strategy and activation. Develop marketing programs and platforms around music for brands. Music supervision and licensing for television commercials.
    10/2004 - 02/2006
    Work with IMG to broaden services offered to clients. Develop music strategy for IMG clients/brands. Work with IMG Consulting clients to incorporate music programs and experiential marketing in their marketing mix. Development, management and execution of proprietary branded concert and live events as non-traditional media products and experiential marketing vehicles. Participate in new business pitches.
    07/2001 - 03/2004
    The Agency Group is an international talent agency representing over 400 music clients, including Evanescence, Creed, Pink Floyd, Nickelback, The Strokes, 3 Doors Down, and Sum-41.Created and developed new revenue streams in areas other than core business of touring for both superstars and developing artists, focused on:(a) sponsorship and advertising(b) film and television and music licensing(c) new media
    07/2001 - 03/2004
    The Agency Group is an international talent agency representing over 400 music clients, including Evanescence, Creed, Pink Floyd, Nickelback, The Strokes, 3 Doors Down, and Sum-41.

    Created and developed new revenue streams in areas other than core business of touring for both superstars and developing artists, focused on:
    (a) sponsorship and advertising
    (b) film and television and music licensing
    (c) new media
    01/1995 - 07/2001
    A consultancy advising media companies on music marketing, and the music business, specializing in business development and creation of new revenue streams.
    09/1991 - 12/1994
    • Responsible for the management and administration of the West Coast Contemporary Music Department; oversaw staff of over 50 people
    • Business Development/new clients, increase client's revenue & performing career
    • Developed touring strategies for clients such as Whitney Houston and Bjork
    • Oversaw tour marketing and media planning on national and local levels for all clients (including a working knowledge of radio and print media in the top seventy-five markets in the United States)
    • Routed tours, selected promoters, booked concert dates, negotiated concert deals with Clear Channel/SFX, House of Blues and other promoters
    • Strategic pairing of artists in concert packages
    • Revamped & rebuilt agent training program; successfully recruited, selected, trained and motivated trainees and agents
    • Reviewed artist tour budgets & concert budgets and determined ways to reduce touring costs
    09/1991 - 12/1994
    • Responsible for the management and administration of the West Coast Contemporary Music Department; oversaw staff of over 50 people• Business Development/new clients, increase client's revenue & performing career• Developed touring strategies for clients such as Whitney Houston and Bjork• Oversaw tour marketing and media planning on national and local levels for all clients (including a working knowledge of radio and print media in the top seventy-five markets in the United States) • Routed tours, selected promoters, booked concert dates, negotiated concert deals with Clear Channel/SFX, House of Blues and other promoters• Strategic pairing of artists in concert packages• Revamped & rebuilt agent training program; successfully recruited, selected, trained and motivated trainees and agents • Reviewed artist tour budgets & concert budgets and determined ways to reduce touring costs
    01/1984 - 01/1991
    Show All Professional Experiences (6)
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