• Professional Experience
    2011 - Present
    2011 - 2011
    2009 - 2010
    Accountable for the Marketing results – volumes, share & profit, and the translation of the corporate strategy into a consumer centric Marketing Strategy that grows the strategic drive brands and maximises the ROI. Responsible for the brand, sales and distribution functions in South Africa and the Portfolio strategy and plans in the other 9 countries in the Area. Report to the Managing Director, 7 direct reports, and responsible for a department of 500 people.
    2009 - 2010
    Accountable for the Marketing results – volumes, share & profit, and the translation of the corporate strategy into a consumer centric Marketing Strategy that grows the strategic drive brands and maximises the ROI. Responsible for the brand, sales and distribution functions in South Africa and the Portfolio strategy and plans in the other 9 countries in the Area. Report to the Managing Director, 7 direct reports, and responsible for a department of 500 people.
    2007 - 2008
    Responsible for Brand Portfolio performance – share, brand health, brand profitability. Communicate a clear and compelling vision for the brand, define and drive core brand strategies plus develop and implement the Brand Programs required to deliver against corporate objectives. Lead the Consumer Marketing function of 150 people (brand team and consumer relationship amplifiers) and managed a team of 5 direct reports.
    2006 - 2007
    Responsible for developing and implementing an integrated five year regional strategy for Dunhill, clearly defining brand priorities, focus markets and resource allocation. Role based in SA, but worked in a network environment with my manager based in London and the agency in Dubai. Required strong stakeholder managemnet and influecing skills to convince and get the buy in from the Regional Director, Country General Managers and Marketing Directors.
    1996 - 2006
    Head of Brand in the GCC (based in Dubai)Consumer Director - Dunhill SAGroup Brand Manager - Russia (based in Moscow)Area Brand Manager - Southern AfricaMarketing Manager - Malawi (based in Blantyre)Brand Manager - Benson & Hedges SAProject Manager - Embassy SA
    1994 - 1996
    Show All Professional Experiences (9)
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