• Profile

Ernest Yong

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  • Regional General Manager at Sonoco Asia LLC
  • Nanyang Technological University
  • Singapour
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  • Biography

    Regional Commercial, Sales & Marketing experience in Consumer and Luxury goods.

  • Professional Experience

    2010 - Present
    Regional General Manager - ASIA - Sonoco
    Packaging & Containers
    Based in Singapore, this regional General management role is responsible for leading the Asia Consumer Packaging division. Key market segments include Composite cans and Flexible packaging. Region includes Greater China, South-East Asia and Middle East.
    2008 - 2010
    Regional Marketing Head - ASIA - Nestle Nespresso (go
    )
    Food & Beverages | Lausanne, Switzerland | 5001-10000
    Based in Singapore, this role covers the region of South-East Asia, Greater China and Korea. Multi-faceted role which encompasses Brand communication, Public Relations, Market Research, Club membership & loyalty, Trade Marketing, Corporate communication and Events management in the Luxury goods industry. Marketing smart and stylish coffee machines, top Grands Crus Coffees, luxury accessories and Exclusive, personalised services, NESPRESSO is the Asia market leader in Portioned Coffee with a unique business model in B2C (Retail, Online, Call Centre) and B2B channels (HORECA).
    2005 - 2007
    Country Manager - Malaysia, S'pore & Indonesia - Nestle Purina
    Consumer Goods | 5001-10000
    Based in Malaysia (Kuala Lumpur), this regional General Management role covered 3 markets with 9 direct reports and >100 employees with full P&L responsibility. Marketing Management of 10 consumer brands and > 120 SKUs and channel management with International key accounts (modern trade), distributors (traditional trade) and specialist channels (vets, breeders, pet stores). Nestle Purina Petcare is the market leader in petcare category in all 3 markets.
    2004 - 2007
    Country Manager - Malaysia, Singapore, Indonesia - Nestle Singapore
    2004 - 2005
    Zone Asia, Oceania & Africa - Senior Brand Manager - Nestle Purina
    Consumer Goods | 5001-10000
    Based in Australia (Sydney), this role covered the region of Asia, Middle-East, Oceania and Africa for 2 key global market leader brands - Friskies & Fancy Feast. Key activities included new product development, brand communication and market research.
    2002 - 2004
    Commercial Manager - Nestle Purina
    2002 - 2004
    Commercial Manager - Nestle (go
    )
    Food & Beverages | Vevey, Switzerland | 10001+
    2000 - 2002
    Category Manager - Nestle Singapore
    1998 - 2000
    Audit Associate - Ernst & Young (go
    )
    Commercial Real Estate | Rotterdam, Netherlands | 10001+
    2008
    Regional Marketing Manager - Asia - Nestle Nespresso
    Show All Professional Experiences (7)

  • Professional Skills

    General Management
    Regional Business development
    Marketing
    Public Relations
    Brand Management
    Channel Management
    Key Account Management
    Distributor Management
    Sales Management
    Marketing Strategy
    New Business Development

  • Educational Background

    1995 - 1998
    Nanyang Technological University

    1995 - 1998
    Bachelor in in Accountancy - Nanyang Technological University

    N/A
    Victoria junior college

  • Related People

  • Web Search Results

    Web pages that may be related to Ernest Yong

    Ernest Yong | LinkedIn
    ... ASIA at Nestle Nespresso; Country Manager ... S'pore & Indonesia at Nestle Purina; Zone Asia ... Nanyang Technological University
    http://www.linkedin.com/in/ernestyong

    ernest yong - Singapore | LinkedIn
    Contact ernest yong directly; View Full Profile. Not the ernest yong you were looking for? ... Ernest Yong, Regional General Manager at Sonoco Asia LLC. Singapore.
    http://sg.linkedin.com/pub/ernest-yong/22/5ba/6b9

    Ernest Yong - Regional General Manager at Sonoco Asia LLC
    ... Sonoco, Nestle Nespresso, Nestle Singapore, Nestle Purina, Nanyang Technological University, ... Ernest Yong - Nestle Nespresso, Nestle.....
    http://www.yatedo.com/p/Ernest+Yong/normal/4cd586f8c944491de7c5b8cc35dc2d87

    Ernest Yong - Email, Address, Phone numbers, everything! www ...
    Other Asian-ops personnel moves: Ernest Yong joins Sonoco as gm-Consumer; ... Regional Marketing Manager - Asia @ Nestle Nespresso Singapore.
    http://www.123people.co.uk/s/ernest+yong

    Show all Web search results (27)

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