• General Summary
    Ernest Yong
    Ernest Yong
    Regional General Manager at Sonoco Asia LLC
  • Contact Information
  • Biography
    Regional Commercial, Sales & Marketing experience in Consumer and Luxury goods.
  • Professional Experience
    2010 - Present
    Based in Singapore, this regional General management role is responsible for leading the Asia Consumer Packaging division. Key market segments include Composite cans and Flexible packaging. Region includes Greater China, South-East Asia and Middle East.
    2008 - 2010
    Based in Singapore, this role covers the region of South-East Asia, Greater China and Korea. Multi-faceted role which encompasses Brand communication, Public Relations, Market Research, Club membership & loyalty, Trade Marketing, Corporate communication and Events management in the Luxury goods industry. Marketing smart and stylish coffee machines, top Grands Crus Coffees, luxury accessories and Exclusive, personalised services, NESPRESSO is the Asia market leader in Portioned Coffee with a unique business model in B2C (Retail, Online, Call Centre) and B2B channels (HORECA).
    2005 - 2007
    Based in Malaysia (Kuala Lumpur), this regional General Management role covered 3 markets with 9 direct reports and >100 employees with full P&L responsibility. Marketing Management of 10 consumer brands and > 120 SKUs and channel management with International key accounts (modern trade), distributors (traditional trade) and specialist channels (vets, breeders, pet stores). Nestle Purina Petcare is the market leader in petcare category in all 3 markets.
    2004 - 2005
    Based in Australia (Sydney), this role covered the region of Asia, Middle-East, Oceania and Africa for 2 key global market leader brands - Friskies & Fancy Feast. Key activities included new product development, brand communication and market research.
    2002 - 2004
    1998 - 2000
    Show All Professional Experiences (7)
  • Professional Skills
    General Management Regional Business developmentMarketing Public RelationsBrand ManagementChannel ManagementKey Account ManagementDistributor Management
    Sales Management
    Marketing Strategy
    New Business Development
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