• General Summary
    Ethan Krupp
    Ethan Krupp
    Communications Coordinator at WEI: Wisconsin Environmental Initiative
    Madison, Wisconsin
    Also known asnotbeingcreative
    LocalityMadison, Wisconsin
  • Contact Information
  • Professional Experience
    2012 - Present
    • Collaborated with local businesses in three cities to oversee the creation of Main Street Green, a small business environmental program aimed at creating Green Business Districts in Wisconsin • Revamped social media platforms for WEI, resulting in a doubling of Twitter followers in the span of two weeks • Designed and wrote content for all promotional material and email blasts, sent to new and potential clients
    2012 - 2012
    • Created a Social Media Best Practices guidebook for clients managing their Twitter, Facebook, Google , Pinterest and Youtube accounts • Manage company Facebook and Twitter, adding over 100 followers in the 3 month stint • Write blog posts for the company WordPress, specifically two posts (Top 5 Brand Using Pinterest, Funny or Advertise, The New Branding Trend) which were well shared among industry tweeters • Conduct Social Media Measurements and collect Web Statistics for Squeaky and its clients • Research potential clients and competitors by comparing web statistics and Social Media influence, creating scores of competitive analysis documents meant for those potential clients • Apply Squeaky for new advertising awards
    2011 - 2012
    • Lead a team of 25 students to organize the nation's largest student-run, alcohol-alternative celebration, lasting a full week in April Highlights • Club Bucky: A outdoor dance party, covered by a tent, with over 2,000 attendees • Wear Red Get Fed: Feed over 15,000 students on campus • Manage a budget of over $100,000 • Organize over 100 student organizations to participate in the week long celebration • Oversee a full PR integrated campaign with digital, social media, print and video elements.
    2012 - 2012
    Specialized Agency formed to compete for the South Central Wisconsin chapter of Susan G. Komen for the Cure's advertising strategy. Sunburst Media won the business. - Assisted in all aspects of the campaign, including video and radio production, social media development and print and billboard design. - Created and delivered winning pitch presentation to a panel of 12 Komen members
    2011 - 2011
    • Search wires and social media for stories to edit and post onto myfoxchicago.com, the Silver Dome Award winning Best Station Website • Create original content including stories, editorials, photo-journalism • Cut and edit video from newscasts • Manage the website by creating new modules and sidebars • SEO all stories before they were published
    2011 - 2011
    • Sell roses at graduations and dance recitals in the North suburban area. Part of the proceeds go towards a charity called Supplies for Dreams.
    2003 - 2011
    • Serve as an umpire for little league baseball games
    2008 - 2011
    • Manage a staff of 40 writers • Produce six original 12-page issues a year • Lead weekly meetings • Design and manage the website • Oversee Social Media sites • Plan comedy events on campus with other comedic performance groups • Write and film sketches and organize video libraries
    2007 - 2010
    • Coached four teams in four summers, ages of players between 8-12 • In 2010, chaperoned a trip to a tournament in Cooperstown, NY. Spent a week in barracks with the team.
    Show All Professional Experiences (6)
  • Professional Skills
    • Advertising, marketing, public relations, management, social media, event planning.• Excels at managing professional social media accounts, including Twitter, Facebook, Pinterest, Google+, blogs and YouTube accounts.• Proficient in MS Excel, Word, PowerPoint, Adobe Dreamweaver, Adobe Fireworks, Adobe Photoshop, Adobe InDesign, iMovie, iDVD, iPhoto.
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