• General Summary
    George Dearnaley
    George Dearnaley
    Owner, Head Coach at Old Mutual FC
    Cape Town, South Africa
    Date of birthFebruary 1969
    LocalityCape Town, South Africa
  • Contact Information
  • Where does the information on this profile come from? Learn More.
  • Biography
    Former international, now football media expert with extensive experience in advertising and sponsorship. High premium on providing solutions to commerical partners by way of targeted media opportunities. Focus on SA football and piggybacking on...
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  • Professional Experience
    07/2012 - Present
    I have bought my own 3rd Div football franchise - Old Mutual FC - and am in partnership with the Old Mutual Academy. We aim to provide expert coaching for young players in order to develop their talent and place them in higher leagues both locally and internationally.
    06/2011 - Present
    Managing the Social Media content of South Africa's top professional footballers. A work in progress!
    10/2010 - Present
    Publishers of the successful Official Kaizer Chiefs supporters' magazine, AMAKHOSI, and various SA football media products. Kaizer Chiefs has an estimated 14 million supporters in South Africa.
    02/2008 - 08/2010
    Coordinating various Media24 Group initiatives related to the FIFA 2010 World Cup. Advising business units on opportunities, advising on FIFA regulations, consulting with both internal and external stakeholders, liaising with International media and talking about the business of football every day!
    01/2006 - 01/2010
    Consulted on FIFA regulations around advertising and sponsorship ahead of the 2010 WC. Also voiced my opinion on football topics via a blog.
    01/1997 - 01/2007
    Managed the succesful fortnightly soccer magazine as well as the website business, the Custom Publishing division (On Target) and the Player Management business (Man of the Match).Invaluable experience in football media, client liaison, eventing, marketing and publishing under tough conditions.
    Show All Professional Experiences (4)
  • Educational Background
    1990 - 1991

    I left College to pursue a professional sports career - which in hindsight was the correct decision.

    Extra-activity: Soccer Team, Rolf Harris Friends of South Africa Society, Robins Hall Member

  • Professional Skills
    Publishing
    Extensive magazine and media publishing experience. In-depth knowledge of local and European football trends. Access to majority of top SA footballers and officials.Advertising and sponsorship revenue models.
    Social Media Marketing
    Publishing (Advanced, 7 years experience)
    Media Relations
    Business Management
    Soccer
    Custom Publishing
    In-depth knowledge of local and European football trends. Access to majority of top SA footballers and officials.
    Football
  • Related People
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  • Milestones

    South African International Footballer1992 Golden Boot winner in SA

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