Jennifer McKay

New Orleans, LouisianaAssisted with physician seminar series.Coordinated and negotiated with sites.Assisted with ad copy. Coordinated logistics at seminar.

Responsible for all aspects of Entertainment and Promotions, Publicity, Group Sales, Database Marketing and Marketing Analysis.Managed combined marketing and promotional budgets of over $8 millionDeveloped and implemented programs intended to increase qualified traffic through facilityOversaw booking of all showroom and outdoor concert entertainmentDeveloped, tracked and analyzed direct marketing efforts

New Orleans, LouisianaClients: Treasure Chest Casino, Sam’s Town Casino Kansas City, LA Seafood Promotion Board, New Orleans Zephyrs, Cox Interactive Media, Cypress Swamp Tours, United Way of New Orleans, ComputerLand.Responsible for the strategic planning and supervision of all advertising/marketing programs for several key accounts.•Developed all creative material including print and broadcast ads, signage and banners, newsletters, rack cards, coupons, direct marketing collateral, on-hold loop tapes, mascot persona, and brochures•Supervised media dollar allocation to ensure on-target buys•Planned and implemented special events including paid and promotional publicity•Built and maintained strong client relationships•Researched, developed and implemented co-op promotional opportunities •Monitored cost estimates and agency time to ensure profitability

Responsible for controlling advertising budget and successful implementation of local and feeder market strategic planning and executions.

Responsible for all aspects of new and existing advertiser account services and sales development.

Senior Account Executive. December 1989 – March 1994Kaufman and Broad Home Corporation, Inc., Familian Bath/Kitchen Showrooms.Responsible for the conception and implementation of long and short term marketing plans, including supervision of all advertising, direct marketing, media dollar allocation and collateral materials.•Print and broadcast advertising: promotions and point of purchase materials•Criteria for national co-op advertising•Newsletters, brochures, collateral materialsKaufman and Broad Home Corporation, Inc.Key liaison to four regional branch offices for a Fortune 500 company. Responsible for controlling 30% of a $20 million budget and successful implementation of both corporate and regional strategic planning and creative executions.Familian Bath/Kitchen ShowroomsResponsible for strategic planning for West’s largest plumbing wholesaler. Liaison between corporate marketing and 25 branch offices. Responsible for high-end consumer advertising campaign, as well as business-to-business advertising and all marketing programs.