Johan Briand

? In touch with all of the divisions on a global level, ? Coordinator for an internal global information campaign for our data system, ? Performing weekly, quarterly and annual reports for key products, ? Performing weekly updates in databases for newest products, ? Ad hoc assignments, ? Work language: English.

? Coordinating team assignments, ? Performing market analysis, segmentation and positioning, ? Updating and maintaining the database of customers, ? Work language: Danish/English.

? Performing market and price analysis and logistics, ? Organizing agreements with foreign partners and processing results, ? Work language: Danish/English.

EMF is an analytical and decision-oriented marketing concentration that focuses on the customer and the facts. In other words, emphasis is put upon marketing decisions made on the basis of information furnished through the analysis of relevant data concerning the market, competitors, consumers and customers. You have the opportunity to work with the problems that arise, when products and services are developed and marketed on different markets. Important topics include: - The marketing of products and services, - Strategic marketing planning, - Tactical marketing decisions, - Choice of marketing mix, - Gathering, analysing and applying market and customer data, - The newest theories, methods and analytical tools within marketing, - Different marketing strategies and business parameters as well as their application, - Establishment and adaptation of information for a company’s marketing decisions, - Financial management of marketing activities and follow-up activities.

This BSc in Economics and Business Administration is the broadest CBS study programme in business economics, and it is known to produce competent and all-round business economists. At the centre of the programme is the company and the many problems a company may face. I have learned to work within business economics areas in private and public companies. The programme provides you with a basic and all-round knowledge about economics as well as several, useful work skills that can be used in almost all functions in a company. The broad focus of the programme also makes it perfect, if you want a more specialised profile within business economics later on, even though you do not yet know within what area you want to specialise. A degree in Economics and Business Administration gives access to all MSc degrees at CBS.