Jose Maria G. Dalmacio

Overall responsibility of managing the national sales operation. Conceptualize, formulate, develop and execute sales strategies, plans and programs to achieve sales target, customer satisfaction, market share and profitability objectives of the business. Rationalize selling system, organization structure and manning complement. Ensure the training and development of sales personnel.

Directly reporting to the CEO/GM of Herfy; Member of the project team for the new Sauce Factory (to manage the plant manufacturing operations once it is finished); Is tasked also to review the manufacturing operations of the company’s meat processing plant (i.e. institute changes to improve monitoring and control of processes, production efficiency, material usages, product quality, automation, etc.); to handle the new product development or improvement of existing products in the dairy category (i.e. butter, margarine, cheese and ice cream); to visit and audit suppliers; to test and evaluate food products, ingredients and packaging materials; to assist the QA group in ensuring the different factories' or restaurants’ compliance to GMP, HACCP and OSHA standards; and to assist in the ISO accreditation of identified restaurants and the bakery factory.

Overall responsibility of managing the national sales operation of Magnolia ice cream. Conceptualize, formulate, develop and execute sales strategies, plans and programs to achieve sales target, customer satisfaction, market share and profitability objectives of the business. Prepare annual sales volume target and fixed expense budget, and rationalize selling system, organization structure and/or manning complement. Ensure the training and development of sales personnel.