• General Summary
    Ken Countess ✔
    Ken Countess ✔
    Strategic Marketing & Communications VP/Director/Consultant. 407-242-4200. kencountess@gmail.com
    Orlando, Floride, États-Unis
    LocalityOrlando, Floride, États-Unis
  • Contact Information
  • Biography
    Senior-level marketing and communications professional with global experience at publicly held Fortune 100 companies, including Marriott International, Motorola and CVS/Caremark (formerly AdvancePCS), as well as entrepreneurial...
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  • Professional Experience
    2010 - Present
    Marketing and Communications Executive currently in transition.
    2010 - Present
    Consulting for selected clients while searching for a full time position. Strategic marketing, communications, market/business development, process optimization, branding, social media, reputation management, lead generation, positioning, marketing collateral and sales support.As a Constant Contact Certified Email/Social Media Marketing Expert and Seminar/Workshop Speaker, I coach businesses and non-profits on best practices to help a business/organization become even more successful.Current / Recent clients include: Transportation industry > Communications strategy and plan for a large international airport Computer hardware/peripherals industry > Channel marketing partner program > Loyalty program Construction industry > Strategic marketing > Advertising > Social media Financial services industry > Website and social media strategy for insurance agency > Blog for certified financial planner Legal industry > Communications and marketing strategy and execution for attorney in private practice Real estate industry > Social media for residential real estate agent
    2009 - Present
    Mashwork is a leading social media monitoring company whose clients include brand names which are instantly recognizable. The company scans 10 million+ conversations a day across Facebook, Twitter, Blogs and more, delivering spectacular reporting that is clear, concise and actionable.Currently serving as an executive advisor, assisting the company in its efforts to develop partnerships and acquire clients.
    2008 - 2010
    Primary segments served: industrial, healthcare, retail, warehouse management, transportation, logistics, automotive and ticketing.Strategic marketing and communications, branding, lead generation, market analysis, product positioning, process improvement, project management, advertising, channel development and sales support. Creation and execution of online and traditional marketing programs to enhance revenue growth. Results include:?Division achieved record profitability in the midst of the 2009 recession.?200% improvement in lead capture for barcode media division.?Launch/re-launch of barcode printer Valued Partner Program.
    2007 - 2009
    Primary segments served: technology, telecom, healthcare, hospitality/travel, manufacturing, educationStrategic marketing, business development, change management, process improvement, client relationship management, corporate communications and public relations. Results include:?Grew Fortune 100 telecom client’s sales in underperforming consumer markets, tripling expected lead generation results with a 40% close rate and 95% upsell rate. ?Launch of two HR/internet change management initiatives for Fortune 100 hospitality company, resulting in an increase of customer satisfaction scores from 42% to 86% in a 6-month timeframe.?Created strategy for major barcode printer and media manufacturer to spread Six Sigma culture throughout the company.
    2001 - 2009
    Consulting in all aspects of corporate communications and marketing. Specialization in highly engaging marketing and employee communications programs for entrepreneurial start-ups through large companies.

    Successes include:
    Management of online advertising campaigns for numerous businesses
    Multimedia marketing for new product launches
    Public relations, media training, for political candidates
    Internet website design and development for several startup companies
    2005 - 2007
    Strategic messaging, internal and executive communications, change management communications and speechwriting. Results include:?Improvement of associate satisfaction levels related to communications from 26% to 82%.?Creation of messaging to resolve consumer data privacy/identity theft issues for ~500,000 people.
    2004 - 2005
    Member communication, brand identity and messaging, lead generation, direct response marketing, public relations and channel partner development. Results include:?Increase of online travel bookings by 300% within six months.?Improvement of direct response marketing by 70%.
    2002 - 2004
    Cutting-edge corporate communications and infrastructure for $23 Billion healthcare/pharmacy benefit management company.Results include:?Recognition for excellence by International Association of Business Communicators (IABC).?Implementation of nationwide internet-based broadcast network. Achieved 45% reduction in turnover. System ROI = 27x the investment in the network.?Increase in frequency of award-winning corporate newsletter while reducing cost by 40% per issue.
    2001 - 2002
    Strategic marketing, internal/external communications, market/business development, branding, lead generation, product positioning, public relations, marketing collateral, media training and sales support.
    1998 - 2001
    Primary segments served: manufacturing/industrial, technology, telecommunications, transportation, federal government, state and local government, consumerBusiness development, change management, communications, public relations and community affairs.Results include:?Created $4 Billion industry alliance of wireless messaging telecommunications companies.?Championed $7 Million national advertising and public relations effort to expand wireless data market. Campaign increased consumer product awareness by 700%.
    1998 - 2001
    Primary segments served: manufacturing/industrial, technology, telecommunications, transportation, federal government, state and local government, consumerBusiness development, change management, communications, public relations and community affairs.Results include:?Created $4 Billion industry alliance of wireless messaging telecommunications companies.?Championed $7 Million national advertising and public relations effort to expand wireless data market. Campaign increased consumer product awareness by 700%.?Developed/enhanced relationships with partners including Amazon.com, AOL and CBS.
    1991 - 1998
    Led strategic direction and execution of all internal and external communications for $3 billion, 12,000-employee business, comprised of 18 divisions globally.
    1989 - 1998
    Led strategic direction and execution of all internal and external communications for $3 Billion, 12,000-employee business, comprised of 18 divisions globally. Responsible for employee communications, public/media/community relations, crisis and issues management, key message development, multimedia conferences, and agency management. Posted to Singapore during a portion of this period.Results include:?Award-winning international change management and multimedia programs to enhance business unit profitability and customer responsiveness.?Creation and delivery of global messaging for high profile issues, including litigation, expansion, downsizing, divestitures, compensation, environment, and crisis management.?Previous assignments include marketing leadership positions within $300 million radio division, including product management, federal government and state and local government contracting, and sales training and support.
    1986 - 1998
    Positions of increasing responsibility in marketing and communications within the two-way radio and wireless messaging divisions of Motorola.Led strategic direction and execution of all internal and external communications for $3 Billion, 12,000-employee wireless messaging business, comprised of 18 divisions globally. Responsible for employee communications, public/media/community relations, crisis and issues management, key message development, multimedia conferences, and agency management. Posted to Singapore during a portion of this period.Results include:?Award-winning international change management and multimedia programs to enhance business unit profitability and customer responsiveness.?Creation and delivery of global messaging for high profile issues, including litigation, expansion, downsizing, divestitures, compensation, environment, and crisis management.?Previous assignments include marketing leadership positions within $300 million radio division, including product management, federal government and state and local government contracting, and sales training and support.
    1982 - 1991
    Led several two-way radio marketing organizations within $300,000,000 division.
    2008
    Marketing Team Leader for Datamax O'Neil Printer Supplies business
    Show All Professional Experiences (15)
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  • Milestones

    IABC Awards for Best-in-Class communicationsUnited Way Leadership CircleGraduate, U.S. Chamber of Commerce Leadership Program, Boynton Beach, FL Graduate, U.S. Chamber of Commerce Leadership Program, Southlake, TX

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