• Profile
  • PokerStars
  • Fachhochschule Köln
  • Harrow, Royaume-Uni
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  • Professional Experience

    2011 - Present
    Gambling & Casinos
    I am happy to announce that I have moved on to PokerStars.com to take on new challenges. Another dynamic environment where online marketing skills are required to produce the best mix of online acquisition and retention techniques. This includes strategy, planning and implementation involving all stakeholders in the business, and synchronising workflow processes for coordinated success.SpecialtiesSEO -Acquisition / Increase keyword visibilitySEM -Acquisition / Branding / Converting traffic / Reduce CPA'sSMO -Acquisition / Retention / BrandingAffiliate -Acquisition / Cost reductionMobile - Acquisition / Retention / Branding
    2005 - 2008
    In my role as a (SEO) search engine optimiser and web analyst for easyJet airline Ltd, I have analysed in depth both www.easyjet.com and holidays.easyjet.com on how to drive incremental traffic to the website. My work involves expert technical knowledge in the field of web development and in depth knowledge of implementating search engine optimisation techniques. Web-metrics were evaluated using Webtrends, Touch Clarity, Rank Tracker, Hitwise and server internal logfiles.
    2005 - 2008
    2000 - 2002
    In my role as a Datawarehouse specialist with expert knowledge on SQL and databases, I had the opportunity to work for ePlus, one of Germany's largest and successful telecommunications companies. During my time at ePlus I worked with many different systems like Unix,Windows NT, Informix, Oracle, Sybase, Informatica and performed tasks such as ETL batch processing and generating crystal reports for marketing managers. Ref. Christof Keisers
    2009
    SEO strategies and web analytics. More details will follow shortly.
    Show All Professional Experiences (2)
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