• Profile
  • Senior Consultant at Sara Vass Public Relations and Consulting
  • Georgetown University
  • Greater New York City
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  • Professional Experience

    2008 - Present
    Consulting for upscale brands Strong background in brand development of lifestyle, fashion and accessories. Responsible for creative strategy and execution of marketing and pr programs for design-oriented companies.
    2006 - 2008
    Senior consultant to update design and image of iconic brand. Revised product, introduced improved fit and fabrics, created marketing, sales and merchandising materials and strategies.
    2004 - 2005
    Creative management of marketing, sales, merchandising and pr for wholesale and retail operations in US for British accessories brand Lulu Guinness.
    2003 - 2004
    Consultant for licensing, brand development and brand extensions.
    1984 - 2003
    Created and managed licensing and development of successful brand extension for designer, Joan Vass. Introduced upscale design and profit margins to mass market manufacturer.
    Show All Professional Experiences (2)
  • Educational Background

    1962 - 1966

  • Related People

    • Montgomery Frazier
    • See Related People list
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