• Professional Experience
    2012 - Present
    2012 - Present
    Expert on Performance Based Strategies / Media. Advice on How to Deploy Performance Based campaigns, which Online Channels and platforms to use and How to Measure the return through Web Analytics or Adserving tools.Clients: Citro├źn, Peugeot, Kia Motors. Axa Bank, BNP Paribas, Hello Bank, Eviso, Mobistar,Euromut and others.
    2012 - Present
    I function as an Expert on Performance Based Strategies / Media. I advice on How to implement and create synergie between different Online Channels and Measure the return through webanalytics or adserving tools.
    2009 - Present
    bSeen is one of the early starters in SEM. Based upon my former experiences, I function as a sales consultant towards customers. I advice them on SEM tactics, implementation of advanced webanalytics and other Online Marketing initiatives. This can be existing customers or new customers.Amongt others I work for customers such as Essent, Junkers, Christelijke Mutualiteiten, Siemens, Deceuninck and others.
    2012 - 2012
    The fusion of Netlash and bSeen resulted a Rebranding into Wijs a year after the fusion. So same company, same activities but different company name.
    2009 - 2012
    bSeen is one of the early starters in SEM and merged with webagency Netlash in March 2011. One year after the Fusion a new corporate identity was launched.Based upon my former experiences, I function as a strategic consultant towards customers. I advice them on general marketing tactics, implementation of advanced webanalytics and KPI definition. This can be existing customers or new customers.Among others I work for customers such as Essent, Junkers, Christelijke Mutualiteiten, Siemens, Deceuninck, Overtoom, Suzuki, Intrum Justitia, Accor Hotels, Delta Lloyd and others.
    2009 - 2010
    2009 - 2009
    OMD Belgium is one of the leading Media agencies in Belgium. My job within OMD was to advise and develop search strategies for OMD customers. I developped the strategy, set up the campaigns and was also responsible for the day-to-day campaign management. Customers: Renault, Nissan, Kia Motors, Esso, Bayer Health, Carglass, Sony, KBC Bank & Verzekering, Lays, Belgacom and others.
    2006 - 2008
    As one of the market leaders in SEM, PublicityWeb pitched on large SEM projects. I also worked through a well-developped network of partnerships with media agencies (OMD, Space, Zenith Optimedia, Carat) and web agencies to run Adwords campaigns. I was responsible acquiring new customers and developping accounts through consultative selling. I worked for advertisers such as Belgacom, Fortis, Essent, Junkers, Bose, Nissan, Sony, British Airways, HP, Bauknecht and others.
    2008 - 2008
    Taskforce Leader organizing the second Search Study on SEM development in Belgium.
    2004 - 2006
    With Edatis Belgium, I took up the challenge of developping Edatis' business in Belgium. Edatis is a developper of an integrated e-marketing solution providing tools for adserving, webanalytics, database management and their core business e-mailmarketing. During my time at Edatis, I started as key account manager worked for customers such as Tiscali, KBC, 3 Suisses, Cofidis, Air France Belgium, Hi-media and agencies Emakina, Euro RSCG and Publicityweb (now Hi-Media Search). Later on I became Agency Manager for Belgium. I participed actively in the taskforce E-mailmarketing at IAB Belgium to create the first E-mail marketing cookbook for advertisers providing tips / tricks on how to effectively run e-mail marketing campaignsI left Edatis at the end of 2006 to take up the challenge in SEM.
    2003 - 2004
    I started straight of a commercial manager responsible for selling the IRS Woongemak system (a domotica systeem) into large construction projects. I set up and organized the internal CRM (Act!) to build a solid prospection database and organized our participation on the exhibition of our products at the Bouw-Fair in Utrecht.
    Show All Professional Experiences (11)
  • Educational Background
    2000 - 2002

    Specialisation Marketing, Media and Digital Media

    1995 - 2000

    Combined studies of Business Economics (financial & marketing and Business administration) and languages (ENG, FR, ES) Specialisation in Marketing / PR

    1995 - 2000

    Combined studies of Business Economics (financial & marketing and Business administration) and languages (ENG, FR, ES) Specialisation in Marketing / PR

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