Xavier Encinas

Petronio Associates, formerly known as Work in Progress, is a pluri-disciplinary strategic and creative resource serving a selection of the world’s leading brands in the fashion, beauty, fragrance, music, and art industries. Created with the intention of working independently in contrast to the traditional confines of the advertising and design worlds, the company’s projects range from advertising, visual identity, fragrance bottle design and packaging, to overall brand creative direction. Petronio Associates thrives off of new developments in design, research and experimentation. The company was founded in 1994 by Ezra Petronio and Suzanne Koller, who also publish the biannual fashion and cultural reference Self Service magazine.

The Lab magazine - released 3 times a year - is dedicated to art, music and film. It is designed to bring the world together thru conversations with artists, musicians, filmmakers, designers, actors & photographers and to spread creative hope amongst the people.

Under the influence magazine is an independently published, high fashion magazine bringing together a collection of fresh and inspiring imagery and text produced by established and emerging photographers, stylists, artists and writers to create a visually beautiful, distinct publication. We bring alive trends, ideas, influences and inspiration via shoots and editorial from an electric arc that can always be traced back to the catwalk and it’s innovative artists. Under the influence explores a specific theme each issue, the result: a visual essay on the influences between fashion, art and the vast amount of inspiration in the world around us.

Under the influence magazine is an independently published, high fashion magazine bringing together a collection of fresh and inspiring imagery and text produced by established and emerging photographers, stylists, artists and writers to create a visually beautiful, distinct publication. We bring alive trends, ideas, influences and inspiration via shoots and editorial from an electric arc that can always be traced back to the catwalk and it’s innovative artists. Under the influence explores a specific theme each issue, the result: a visual essay on the influences between fashion, art and the vast amount of inspiration in the world around us.

Known to push the boundaries in print production, Xavier Encinas Studio specializes in editorial design and print collateral.From conception to production, we strive to create work that is both aesthetically beautiful, simple yet clever.Our experience paired with a healthy obsession for high-end materials and printing techniques, ensures a distinctively crafted product. Since 2005, the studio has enjoyed working for renowned international brands as well as independents and those who are just getting started. We collaborate with innovative photographers, graphic designers and illustrators to meet the needs of a diverse range of clients and execute large scale projects. Xavier Encinas Studio is based in Paris.

Online marketing strategy for the leading french paperbacks company. • Management of +35 projects a year (mini-site, Portal, Back Office platform) for 6 different brands (collaboration with 6 different editors for the content management)• Online advertising strategy (online media planing, online media buying, reporting)• CRM strategy (data base strategy, e-mail marketing campaign, reporting)• Search engine strategy (search engine optimization, key word buying, content optimization)• Management of a Junior Online Project Manager.

Project management for international clients such as Olympic Games, L'Occitane, Lancôme, Areva, Nestlé.• Project Management under the supervision of the Sr. Project Manager• Ressources management with the internal creative team (brief, schedule)• Communication with the client (strategy, recommandations, reporting)• Buget Management (build, manage, ROI)

Project management for one of the leaders of the Leisure Entertainment Business in France.• Project Management under the supervision of the Marketing Director• Development of the CRM website of the brand (strategy, recommandations, reporting)• Ressources management with the internal creative team (brief, schedule)

Under the influence magazine is an independently published, high fashion magazine bringing together a collection of fresh and inspiring imagery and text produced by established and emerging photographers, stylists, artists and writers to create a visually beautiful, distinct publication. We bring alive trends, ideas, influences and inspiration via shoots and editorial from an electric arc that can always be traced back to the catwalk and it’s innovative artists. Under the influence explores a specific theme each issue, the result: a visual essay on the influences between fashion, art and the vast amount of inspiration in the world around us.

Owner and sole operator of a freelance design studio that provides identity, print & editorial design for clients in Art and Fashion.