- Giuliano MarelloHead of Direct Sales and Remarketing Europe at BNP Paribas Leasing SolutionsMilan Et Périphérie, ItalieGiuliano Marello https://www.yatedo.com/p/Giuliano+Marello/normal/54bc230984ab37454eb1b8201e763221 https://media.linkedin.com/mpr/mprx/0_-OwaAqiFBqXySkKjtYEgABGect3YfFKjKJxlABTZHBzmr_bgY4UGxcznJpTTuhlA1jWrOrPWojA7 Giuliano Marello Head of Direct Sales and Remarketing Europe at BNP Paribas Leasing SolutionsBNP Paribas Leasing SolutionsMilan Et Périphérie, Italie
Location Milan et périphérie, Italie
- Director of Business Units since several years, I have made an international career for multinational groups, that allowed me to gain a range of experiences from finance controlling to sales and management.
I adore being confronted with...Read More
- 05/2008 - PresentResponsible for the Truck Renting activities of the Group (Artegy brand) in France, UK and Italy. Turnover of more than 100M€, gross profit of several M€, 100+ employees.Coaching and supervision of Country Directors on sales performances, organization, strategy and product offer, budgets and results.In charge of the project of deployment of the activity in Italy: choice of the local MD, market analysis, product construction, business plan. Sponsor of the IT deployment project: 9 months - 460k€Start up of a sales international activity on Key AccountsResponsible for Corporate projects to support the activity: CRM, new products (recontracting, insurance), IT evolutionResponsible for the remarketing results in the G6 countries for the Business Line ELS: management of stocks and of the activity, process optimization in liaison with the Service Factory Department05/2006 - 05/2008Start up of a new Business Unit dedicated to Transportation Equipment Financing (trucks, trailers, light commercial vans).I have created the Value Proposition and the Go To Market Strategy for the business; segmented the market with the marketing department and identified potential customers.I have defined the financial products for vehicles financing and the related procedures in the company.I have set up and managed a sales team of 3 sales reps: hiring, coaching, training, salary planningUltimately I was responsible for the strategy, the resources, the results (volumes and margins) of the business06/2005 - 04/2006Conception, negotiation and signature of tailor-made asset financing operations for large corporates, deals starting from 1M€Management of the two signallers channels of the Italian Investment Bank and the Headquarters in Paris10/2003 - 05/2005Head of different Business Units, financial captives of different brands, like MAN Finance (trucks) and Ingersoll Rand Financial Services (construction equipment), with responsibilities over new credit volumes, margins, budget for marketing and events, risk.Company’s reference for the partner: conception of products and solutions responding to his needs; pricing; launch of promotional campaigns; presence to all partner events; interface between the partner and all company’s services (credit analysts, debt collectors…) Influential Management of an internal channel of 50 sales reps and of the manufacturer partner dealers networkResponsibilities over the products for final customer (Loans and Leasing), as well as those destined to manufacturer dealers (Stock Financing)01/2000 - 09/2003Sale of long term truck rental and fleet management solutions to businesses: Customer prospecting, Key accounts portfolio management, Contribution to the negotiation of national contracts and set-up of Call for Tenders.Built the customer portfolio of the Western Region, then in charge of the Northern Region.Relationships with all suppliers (truck dealers and carriage makers) and management of a business signaller networkTraining of a junior sales rep and supervision of his activity08/1997 - 12/1999Monitoring of the Group financial indicators (new credits volume, margins and operating costs) for all different branches and production of a consolidated reporting for the BoardConsolidation and financial analysis of the P&Ls of Group companiesProduction of Group Budgets and Three Year Plans, aggregating French and foreign subsidiariesSpecific studies and analysis assigned by the BoardShow All Professional Experiences (3)
- 1996 - 1997
Extra-activity: Training in Finance (Corporate Finance and M&A, Financial Controlling and Accounting, Financial Markets and Instruments), Human Resources, Marketing and Strategy, Project Management.Junior Consultant in EDF - Human Resources Department: organized a benchmarking among ten top European companies on career planning; produced recommendations for HR computer system evolutions1990 - 1996
Extra-activity: Attended the 2nd year of the cursus of the Ecole Nationale Supérieure des Télécommunications de Paris (ENST) in the frame of the Erasmus Project
- Launch of a start-up: defining the Value Proposition and the Go To Market for the business; segment the market, identify potential customers.Management of a sales team (hiring, coaching, training, salary planning)Complete responsibility of a business unit: strategy, resources, resultsDeep knowledge of leasing and renting solutions over different kind of assetsRelationship management and negociation with large corporatesCooperations with Consumer Credit, Mortgage, Investment Banking
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I adore being confronted with different company and national cultures.
I have a global and systematic approach, always focused on creative innovation, and I particularly enjoy team working and coaching people.
Entrepreneur, accountable for results, passionate and with a particular taste for customer contact, I am motivated to work in dynamic, challenging, international contests where to assume broader responsibilities and open to different industry sectors and to start-up projects.
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