• General Summary
    Jonathan Meigs
    Jonathan Meigs
    Experienced Magazine Publishing Consultant and Special Advertising Sections Producer
    Greater New York City
    LocationGreater New York City
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  • Biography
    Sucessful experience in the magazine publishing industry in advertising sales, sales management, new business development, special advertising sections management, custom publishing and general publishing management.

    Goal is to continue to...
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  • Professional Experience
    N/A - Present
    Meigs Media Group, Inc. is a company specializing in advertising sales consulting, special advertising section sales and production, special projects and advertising sales representation for publishers. Jonathan Meigs, has over thirty years in the magazine publishing industry in advertising sales, sales management, new business development, special advertising sections management, custom publishing and general publishing management. Meigs Media Group, Inc. has assembled a team of writers who are authorities in various categories and designers who are on the cutting edge for special sections and custom publishing assignments Produce special advertising sections on business travel; ethics; environmental sustainability; outsourcing; and small business for primary client Bloomberg Businessweek magazine. Responsible for section concept; marketing; national advertising sales; design; and text content. . Other Present and Former Clients: • AirAge Media, Flight Journal – national advertising sales • Incentives & Meetings International - online event planning directory sales – northeast region • Competitive Analysis System – online ad tracking analytics – national sales • AICPA’s Journal of Accountancy - travel, e-newsletter and small business advertising national sales • Kiplinger’s Personal Finance magazine – custom publishing, national leisure travel advertising sales • Travel and Enjoy magazine - African American travel marketing consulting • Seed magazine – custom publishing, national eco-tourism advertising • American Express SkyGuide & Executive Traveler magazine - advertising sales • BizTravel.com – corporate travel web site national ad sales • iDNA – event marketing
    Director, Special Advertising Programs, Business Week - 1985-1987 Directed all phases of publication of over 40 special advertising sections, from 8 pages to 62 pages in size, as well as 15 special editorial reports. Increased special advertising sections revenue by 50% in first year. Improved marketing, text and design of special supplements. Gained support of 35 person sales staff. Marketing Manager, Business Week, Chicago - 1983-1985 Managed all phases of national marketing for Industrial/Technology Edition. Creative marketing ability and presentation skills won support of sales staff. Increased revenues $4 million while competition suffered a downturn. Account Manager, Business Week, Chicago - 1978-1983 Responsible for advertising sales in Midwest. Increased sales each year.
    Responsible for revenue and profit from retail food industry magazines, Convenience Store Management and Non-Foods merchandising, as well as CSM food service trade show, “Taste of the Future”. Supervised staff of 21. Increased pages and market share for both publications. Managed the only profitable publication of nine in Division. Successfully repositioned Convenience Store Management including name change and redesign. Restructured Food Group staff and turned around failing publications.
    Responsible for revenue and profit for Frequent Flyer magazine, a publication for business travelers, and eleven print and electronic air travel directories published by The Official Airline Guides. Relocated magazine from New York to OAG headquarters in Chicago. Restructured and combined two sales organizations, improving quality and productivity through outsourcing. Hired editorial and promotion staff. Reduced costs while improving quality of both editorial and promotion material. Created and presented value-added proposals that resulted in new and increased business. Supervised staff of 34. Promoted to General Manager in January 1996
    Responsible for revenue and profit for two major airline magazines, Continental Profiles and Eastern Review. Supervised staff of 35. Increased market share for Continental Profiles in declining Inflight Magazine category. Halted profit erosion of strike-devastated Eastern Airlines magazine, Eastern Review. Restructured sales staff, introduced successful presentation techniques, and improved marketing and promotion strategies.
    Responsible for rebuilding sales in depressed Midwest region and developing value-added packages to effectively compete with multi-media giants. Increased sales 12% in first year
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