- Puneet SharmaSenior Manager Analytics, North America Business at PayPalSan Francisco BayPuneet Sharma https://www.yatedo.com/p/Puneet+Sharma/normal/519ac6f7436f7a359411a99075771acc https://media.linkedin.com/mpr/mprx/0_0-CI4P60ThKTApS8gv_44Abfi8NuPVg8gKnN4AXfp58yuYEhPqtFnlK3DaqPrjyuOA8zcn9WXFPT Puneet Sharma Senior Manager Analytics, North America Business at PayPalPayPalSan Francisco Bay
Location San Francisco Bay
- 10/2010 - PresentLeading team for strategic analytics, and investment decisions analysis for North America Business Unit. Member steering group for metrics, reporting needs for Business Unit.07/2009 - 12/2010â€¢Lead team for strategic analysis to identifying areas of opportunity for checkout, digital goods and customer experience teams. Responsibilities include advanced analysis, test design, measurement and adhoc analysis.â€¢Conducted deep analysis for checkout product flows to understand key conversion driver and identify areas of opportunity. Identified opportunities worth $20mm in annual revenues. Worked with product team to influence business partners on initiatives against key drivers.â€¢Developed test design for digital goods testing in partnership with product team and merchants. Analyzed test results and made recommendations for product, which should increase revenues by 20%. â€¢Led analysis for key product redesign and helped increase conversion by 10%. Identified bugs, design issues, as well as technical challengesâ€¢Analyzed testing done in password recovery and activation flow and made recommendations on rollout based on significant improvements to customer experience and 15% improvement in conversion metrics.â€¢Worked with various product team to define metrics framework and prioritize key requirements for dashboards08/2007 - 07/2009â€¢Direct team for analytics, product development, risk and offer management for Personal Loans.â€¢Restructured major marketing program for HSBC, driving $450 million in new loans to $750 million within 1 year despite declining economic conditions.â€¢Developed risk management strategy and launched pre-select offer; defined credit criteria, offer characteristics and marketing strategies for customer segments.â€¢Reinvented Near Prime product strategy by analyzing customer needs, performance and competitive scenarios; Influenced leadership and led cross-functional team of 20.â€¢Defined customer segments by profitability / needs driven analytical framework to drive product strategy, channel choice and branch efforts.â€¢Launched new acquisitions strategy; Conducted analytics leveraging past performance and vendor data to identify high profit segment. Developed response/ conversation models.07/2003 - 01/2007â€¢Led business-critical product strategy projects to bolster revenue and profit for Credit Cards Portfolio.â€¢Led Capital One's 1st account level valuation-driven product strategy, generating $132 mm NPV; won Circle of Excellence award, a recognition bestowed on < 1% of employees. Influenced leadership and drove change in organization moving to Statistical/ SAS modeling driven product decisioning.â€¢Guided 10-member valuations team in realigning product and credit strategies for company's 3 largest programs.â€¢Rationalized product strategy; re-engaging 113K deeply inactive customers to trigger $18 million profit upswing.â€¢Championed white space project to identify areas of opportunity within Cards portfolio; identified $10 mm profit improvement opportunity.â€¢Restructured processes for multimillion-dollar collections center; created $15 million profits by reducing losses.07/2002 - 06/2003â€¢Devised pricing models, facilitating 5% price increase without compromising occupancy rates.01/1998 - 01/2001â€¢Co-managed start up and launch of new outsourcing business unit; managed market/financial research, formulated business strategy, set up operating policies/procedures and hired team which grew to 200 in 6 months.â€¢Led competitive intelligence, identified niche, assessed financial feasibility and authored business case for UK startup; delivered $175 million sales in 1st 6 months; 1 of 12 among 6K employees to win Director's Club award.â€¢Led startup's 1st project; cut client's costs 20% and increased revenue 30%, positioning firm to win additional business.â€¢Consulted with CEO/COO; deployed PeopleSoft/ERP, facilitating integration of newly acquired companies.05/1996 - 12/1997- Managed $20 million debenture issue; designed cash flow model, forecasting profitability of new division; segmented market, contributing to 10% profit increase.Show All Professional Experiences (4)
- 2001 - 20031994 - 19961990 - 1994N/AShow All Educational Background (1)
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