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  • Biography
    I have a diverse background that spans communication, marketing, program management & corporate social responsibility. A technology aficionada and a seasoned communication professional, I currently serve as Chief Marketing Officer for MozaicWorks...
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  • Professional Experience
    10/2015 - Present
    Mozaic Works is Romania’s and Central Europe’s leading training and consultancy company for technical, computer Software, Agile, Lean, and Software craftsmanship.
    From my position, I am responsible for the marketing & communication initiatives for: Mozaic Works consultancy business line, I T.A.K.E Unconference (international technical event dedicated to software crafters) and MozaicLabs (spin-off from Mozaic Works).
    Among my responsibilities:
    •Formulating, planning and implement an integrated communication & marketing strategy for each business line
    •Plan and execute all aspects of the marketing strategy for all business lines, both online & offline (e.g email marketing, social media & digital and press & communications)
    • Sustaining and maximizing the growth potential for each business line
    • Serve as editor and content manager for each business website, including blog posts
    • Manage the social media work across all platforms
    • Manage media relations & media partnership
    • Manage sponsorship policy and corporate social responsibility activities
    02/2015 - Present
    As Teaching Assistant, I am the coordinator of the Leadership seminar classes for the IIIrd year student from the Communication and Public Relations Faculty, from the National University of Political Sciences and Adminsitration (NUPSA), Bucharest.

    This activity is part of my research time spent as a PhD candidate at the NUPSA. I work on communication and online public sphere, having in the same time a special focus on the impact of the technology on the development of the society, privacy, new media, mass media and technofeminism. The thesis per se focuses on the impact of Big Data in the public relations sphere and in the corporate sociale responsibility activities. As part of the doctoral activity, I am also a member of the Laboratory of NGO Management and Social Entrepreneurship.
    10/2014 - Present
    The Research Center in Management and Leadership (CCML) has become the scientific activities' core of the Faculty of Management (National School of Political Sciences and Administration) since February 2013.
    CCML team consists of teachers from the Faculty of Management, with relevant experience both academically and professionally, having close connections with the business and the social sector.

    CCML is an interdisciplinary and transdisciplinary research center, designed to cover a variety of academic fields, coupled with recent socio-economic developments in Romania. In this sense , at the center, working four research laboratories focused on investigation of topical issues, as follows :Laboratory of Management of NGOs and Social Entrepreneurship, Laboratoty of Business Administration and Communication, Laboratory of Knowledge Management and Intelectual Capital, Laboratory of Economy and Finance.

    For the members of the laboratory of NGO Management and Social Entrepreurship, the topics of interest: New trends in the management of non -profit / non -governmental , Project Management in NGOs , Social entrepreneurship as a dual rationality (economic and social).
    03/2010 - Present
    The show tacklea subjects regarding civil society, innovative projects, active citizenship, entrepreneurship and leadership. Watch it live each Monday on www.radiolynx.ro
    03/2010 - 09/2015
    Lume Buna (A Good World) is the first radio show in Romania tackling subjects about civil society, the nongovernmental sector and corporate social responsibility. In the past four years, I have interviewed over 125 local and international personalities, top managers and key actors in the CSR and NGO sectors and made Lume Buna the flagship live show of the station and the most important media show for the sector. Lume Buna is now one of the most popular media reference points in the Romanian civil society sector.
    12/2011 - 02/2015
    As Community Manager for TechSoup Romania, my primary aim is to seed and develop engaged communities of digital NGOs, affording them the possibility of benefiting from software donation programs, webinars, trainings and other types of events related to IT&C learning. I oversee the program development strategy, additional priorities include attracting new partners and key individuals to deliver tech resources to NGOs, provide support for activities related to technology donations, represent TechSoup and provide information about programs at industry events, create networking opportunities, grow the NGO client portfolio and improve overall sales.

    Worldwide, the Donation Program is enabling a socially responsible supply chain for technology products and support, which connects and builds the capacity of social benefit organizations and the disadvantaged communities that rely on them. Each partner offers a localized version of a common global technology assistance program and local services that deepen benefits for disadvantaged individuals. TechSoup Global serves organizations in 90 countries for over 500 000 nonprofits.
    08/2012 - 01/2013
    ReStart Challenges are an international competition, which aim to lead to more engaged and active citizens pushing for local transparency and accountability. ReStart engages technology activists and socially concerned programmers who believe they can lead to real-world change. Managed communications with the ReStart partners for social media, administrative activities, and delivered project results.
    12/2010 - 12/2011
    Contributed to brand development and internal and external communication strategies. Managed all communication activities (including CSR activities and social media), overseeing the program staff. Supervised event management and outreach activities, media relations, authored promotional materials, delivered presentations, crafted social media management strategies.
    05/2011 - 12/2011
    08/2010 - 05/2011
    Served as Project Manager, being responsible for the management online merchandise and sales, extended partnerships solicited new donors, and engaged in communications, event management, and fundraising
    08/2010 - 05/2011
    06/2009 - 08/2010
    I took over the PR Responsibilities included communication management, fundraising, social media outreach and volunteer management. I was the manager of the volunteers team, including around 10 permanently volunteers as well as on the job volunteers.
    03/2008 - 10/2009
    Served as member of the European Youth Parliament (EYP), as well as local county (Ialomita, Romania) coordinator. The responsibilities included mananging the local team, taking part at the national and international working events and organising local events in order to promote the organisation.

    The EYP is one of the largest European platforms for intercultural encounters, political educational work and the exchange of ideas among young people.
    03/2009 - 10/2009
    01/2009 - 08/2009
    03/2009 - 05/2009
    - Communication Strategy - Organizing Special Events and other ways of communication through BTL- Media Strategy- Writing different types of materials
    11/2008 - 04/2009
    09/2005 - 06/2008
    -Writing articles
    -Taking part into the editorial meetings
    -Collecting and organizing the articles
    -Co-operation with the chief-editor, technics and logistic responsible and the other editors
    - Participating in contests with the magazine
    The main aim of the Partner Manager is to develop, implement and oversee implementation of the outreach plan, to handle the partnership with nongovernmental organizations and with the corporate partners, to represent TechSoup Romania, to handle the campaigns for promoting TechSoup Romania programs for NGOs, to identify new opportunities, tocoordinate event organizing activities for partners and to work on developing the partners data base.
    Show All Professional Experiences (25)
  • Educational Background
    2011 - 2013

    Theme of the final research thesis is "The impact of the corporate social responsibility program upon the image and reputation of the companies from the IT&C field", study case- Microsoft

    Extra-activity: PRIME Romania (The Communication Students Associations)

    N/A - 2013
    2008 - 2011

    The theme of the research thesis is "Corporate social responsibility in the cement industry in Romania", study cases Lafarge and Holcim.

    Extra-activity: PRIME (The Association of Communication students) member

    N/A - 2011
    2004 - 2008

    Humanities and Foreign Languages

    Extra-activity: Volunteer Libris Association

    Show All Educational Background (10)
  • Related People
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  • Milestones

    2008 - Participation in the National History Olympiad- Participation at the International Contest “Development Youth Prize-Focus on Africa”- IInd place at the “European Coordinates” contest- IIIrd place at the “Francofolies 2008 (music and theatre contest in French) 2007- Participation at the National Session of Scientific Papers , History Section, with the research “ Interwar period in Slobozia”- Ist prize at the Session of Scientific Papers- IIIrd prize at the History Olympiad- IInd prize at the “Cultural Interferences Franco-Romanian-Centary Mircea Eliade” essay contest- Participation at the Summer School in Sighet- Participation at the Scientific Papers Session- Ist prize at the “Fallen Angels” essay contest- Honourable Mention the “Francofolies 2006” contest- Participation at the Scientific Papers Session, with the research “ Lost children of India – The Roma People-short history” 2005 - IIIrd prize at the “Francofolies 2005”

  • Interests
    Paris Fashion Week
    Open source
    Radio (music)
    Internet Governance Forum
    New media
    World Summit on the Information Society
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