• General Summary
    Tony Medrano
    Tony Medrano
    Vice President & General Manager, Reply.com
    Greater San Diego
    LocationGreater San Diego
  • Contact Information
  • Where does the information on this profile come from? Learn More.
  • Professional Experience
    01/2012 - Present
    Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click or cost-per-lead basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks. Reply! is a 10 year old, profitable ~$80M Internet company where I lead the Real Estate vertical.
    01/2012 - Present
    Reply.com is the leading online marketing platform for the acquisition of locally-targeted and category-specific consumers on a cost-per-click basis. By eliminating the need for complex and expensive online marketing infrastructures and large teams of experts, Reply.com makes Internet marketing available to businesses of all sizes. Reply! provides a highly-profitable alternative to online marketing solutions offered by major search engines and ad networks.I lead enterprise sales and manage the P&Ls of 3 of our 6 primary lines of business which account for 1/3 of Reply's $80M in revenue: Real Estate, Education and Mortgage. I sell pay-per-click Internet traffic in these verticals to large enterprise accounts.
    01/2011 - Present
    Sales, Marketing, Operations, Management
    01/2011 - Present
    Sales, Marketing, Operations, Management
    01/2011 - Present
    Advisor, Local Search, Internet Marketing and Business Development. Our mission at The Eldercare Channel is to provide you with the most up-to-date directory of comprehensive, and user-friendly information available regarding senior care in your city.
    01/2011 - Present
    Local Search, Internet Marketing & Business Development Advisor. Guestopia is a deal-of-the-day website featuring exclusive luxury vacation rentals. We work with select owners to craft attractive deals for our online community - harnessing their group buying power - while increasing the owners' occupancy rates. We handle the booking process in its entirety, including damage insurance, securely online.
    01/2011 - 01/2012
    Led P&L, Internet Marketing, Local Search, SEO, SEM, Online Review and Reputation Management, day-to-day operations and implementation of new technologies and sales processes. Led inside and outside sales, account management, customer service and Internet marketing functions for $600 Home Improvement company specializing in plumbing and HVAC services to businesses and residences. -Increased ARPU, EBITDA and Revenue by over 30% by aggressively riving large account sales improving efficiency & reducing costs while increasing morale of sales team.-Led implementation and optimization of 20+ local review profiles such as Yelp and Google Places, rapidly increasing rate of new customer acquisition in local markets while reducing cost.-Saved 40% on online lead generation through optimization of Google AdWords and MSFT AdCenter PPC campaigns.-Led all aspects of implementation of Android tablet with selected apps, customer-facing electronic proposal, and related video demonstration of offerings to field sales force which improved conversions by 40+% while reducing related costs by over 70%.-Built and led inside sales team to 500% revenue increase in 6 months.-Earned company "Customer Service Award" in 2011 from 35 peers--1st time division honored.
    01/2001 - 01/2012
    Management consulting company focused on growing clients' revenue as operational VP's of Sales & Marketing for SaaS, IT and services companies in preparation for acquisition or rapid growth. Experts at growing revenue through new customer acquisition, channel development and Internet marketing strategies. •Led 1 year sales and strategy engagement at an environmental services company which resulted in a successful $25M Management Buy Out and subsequent $110M acquisition in 2010. •Built & led sales for 1st spin-out of SAIC, and SaaS market strategy for ID Analytics.•Led 2 year engagement at live video social network, single-handedly achieving 10,000 uniques/day via free, viral link and organic traffic. Built network of 1,000+ high traffic and Page Rank affiliates via syndicated content, social media, as well as hands-on pipeline and account management. Led all PPC campaigns via AdWords and AdCenter, community/forum and viral outreach. Achieved Alexa of 11,000 and PR4 on multiple pages with deep linking strategy and no external funding.•Led 2 year engagement at a fitness focused social network. Launched company, build organic traffic (2,000 uniques/day) and recruited community of instructors from inception.
    01/2006 - 01/2008
    A 100 person Software-as-a-Service company providing driver safety solutions via Internet connected video. Raised $60M+ from top-tier VC's such as Oak and NEA.•Led sales team to achieve 125% of 2007 quota and 150% of 2008 quota by focusing sales personnel on high value accounts, driving sales funnel and providing superior service delivery.•Promoted twice because of superb management, team building and willingness to take on extra responsibility during rapid expansion.•Led all hiring, training and management for teams consisting of 10+ direct reports and 40+pp, which resulted in rapid revenue growth, streamlined technical operations and service delivery.•Instituted and led training for national field systems integration teams which enabled rapid scalability.
    01/2003 - 01/2006
    A $3B Information Technology and Cloud Services company that acquired Inflow, a $50M Managed Services, SaaS and Cloud Services company. •Managed 15 person outside sales, operations and customer service teams for 24/7 NOC. •Recognized as one of only 3 leaders in 200 person company for $100,000 bonus after acquisition by SunGard due to instrumental turnaround leadership and rapid P&L growth. •Recruited in 2003 to turnaround last place division in company (12th of 12 in Q104; 32% of quota). •Through aggressive sales leadership grew bookings to 3rd of 12 in company (122% of team quota for 2004) which led to $180M acquisition by SunGard in Q105. •Led P&L to 150% revenue growth, compared to 29% increase for company. •Led P&L to 200% of EBITDA quota during period of marginal growth for company.•Developed sales, territory, strategic alliance and marketing strategy. Signed most channel partners among 12 divisions. Earned “Champions Club” status in 2004; First time region honored in 8 years.
    01/1999 - 01/2001
    Software-as-a-Service start-up which created the first widget application platform for real-time content distribution and lead generation on desktop and mobile devices. Raised $25M in top-tier Silicon Valley VC.•Grew company from initial start-up of 3 to 100 employees, prospected, negotiated, and closed 50 high-traffic partners such as Merriam-Webster, E*Trade, CNET, CBS and ABC. •Acquired 250,000 users. Designed UI and led all sales, marketing and customer acquisition strategy which resulted in extensive media coverage, heavy usage by customers and viral traffic.•Set and executed sales, marketing and partnership strategies while running operations of company.
    01/1994 - 01/1997
    USS Chandler DDG-996, a 300 person guided missile destroyer. Earned 2 promotions and 2 Navy Achievement Medals for outstanding 24/7 management of 100 person engineering and operations teams. Led field repair and operations departments consisting of technical personnel with 5 to 25 years of military experience. Consistently ranked #1 from group of 12 peers.
    Show All Professional Experiences (9)
  • Educational Background
    1998 - 2002

    Extra-activity: Board of Directors-Challange for Charity, Entrepreneurship Club, Venture Capitcal Club

    1997 - 2002

    Extra-activity: Stanford Technology Law Association, JD/MBA Association

    1989 - 1993

    Extra-activity: Sigma Chi (Founding Member), Navy ROTC, Public School Teacher Certification Program

    Show All Educational Background (4)
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